Lego Hero Factory – exclusive premiere and contest!

January 15, 2010 on 3:28 pm | In Uncategorized | No Comments

Behold, our super-secret second cover to ToyFare #151!

You’re looking at Lego’s brand-new property, Hero Factory, which made its worldwide debut in the issue. We also speak to Lego’s brand team about what’s going to set the line apart from previous Lego offerings like Bionicle (short version: super heroes and villains theme, massive online community and customization abilities, including the ability to affect the toy line and story line!).

As part of the reveal, we’re also hosting a contest on the Wizard World home page where you can win a set of Hero Factory figures. Plus, check out Wizard World’s Twitter feed for an exclusive online look at the Hero Factory figures!

And remember…you saw it first in ToyFare!